MARKETING
SERVICES
COPY
WRITING
Sales, Marketing, & Advertising Copy
Copywriting is the art of transforming basic information into compelling, elegant pieces of written art. These writings are powerful works when used to drive interest, sales, and demand growth. Why, you may ask? That is because copy-written works sound better to customers, making products and services subjectively more attractive.
Let us take a red t-shirt as an example, and think about which of the following options is more powerful:
1. "A simple red t-shirt, made from Silk."
2. "This ravishing, Rosso Corsa, soft-silk shirt is the perfect garment for a warm summer stroll; especially for those of us that enjoy being fashionably conspicuous."
The inclusion of copy-written works dramatically impacts the impact on the customer, as well as the overall performance of any product or service; don't lose out to your competition!
Close before you close.
That is the power of sales copy. No matter what industry you are in, no matter what products or services you have, and no matter the generation. We can't make you a better sales person, but we can still get you that customer with our compelling sales copy, expertly tailored and written just for you. Whether you sell houses, fashion, food, electronics, finance, or any other feasible product or service, use this service.
TRANSLATION
What is the point of creating compelling content, if your target market can't be reached because they speak in another language?
Copy Corp Global has access to wealth of incredibly talented individuals, and native speakers, of languages all over the globe. Who ever your target is, we can reach them!
WEB
DESIGN
We don't judge a book by its cover, but they do!
Today, we are all connected, and our websites are the first port of call for anyone interested in doing business with us. From the moment a potential client lands on your site, you really don’t have much time to grab their attention.
The USER EXPERIENCE {UX} and USER INTERFACE {UI} designers here at Copy Corp Global create incredibly intuitive platforms that will grab your client’s attention, hold that attention, and leave them with an over all positive perception of your company.
In the market of today, where you are accessible around the entire globe, your company’s website is your new showroom. However, unlike a normal showroom, this showroom is open 24 hours a day, seven days a week, 365 days per year; and you need to be on your game for every single minute.
Your company’s website is where your customers are coming to find out everything and anything about your business, and where your marketing team show their finesse. Just as with a showroom, your company’s website is the perfect place to showcase your business, products and services, all while building credibility. However, this is only if your customers simultaneously receive a great experience and the website has great usability.
If your company does not have an incredible website to showcase itself, you are losing before you have even begun. Let us, Copy Corp Global, put you ahead of the playing field.
At Copy Corp Global, we know our UI from our UX, and our SEO from our Click Bait. With our expertise, we can create a site completely tailored to your company’s needs. We know that websites are there to drive sales, market your company, and grow your business.
We build sites that work, and combine that with our marketing and advertising services and you are set; don’t forget about out SEO service!
SEO
SERVICES
SEO requires a great deal of technical skill and experience to get right. Search engines utilize a collection of bots, algorithms, indexing, and paid positioning. Our SEO marketing team are at the top of their game, and are constantly, practically upgrading their skills.
To fight your competition, we offer:
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Global SEO – Get seen locally AND internationally, and drive business to your site.
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E-Commerce and sales SEO – structured SEO targeting buyers
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Technical and back end SEO – Essentially this means that we will ensure that search engines categorize your website appropriately. After all, if you own a construction company, we don’t want search engines thinking you bake cakes. {This is included in all SEO packages, but we must mention it anyway}
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Keyword Research – Do you write whole paragraphs into Google to find what you are after? Your customers probably don’t either. We will discover the keyword searches that your customers are using, and leverage them to drive customers to you
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Content Optimization – Page by page, we will optimize your site with best practice to make you as visible to customers and, combined with our marketing programs, entice them in
SEO requires a great deal of technical skill and experience to get right. Search engines utilize a collection of bots, algorithms, indexing, and paid positioning. Our SEO marketing team are at the top of their game, and are constantly, practically upgrading their skills.
To fight your competition, we offer:
-
Global SEO – Get seen locally AND internationally, and drive business to your site.
-
E-Commerce and sales SEO – structured SEO targeting buyers
-
Technical and back end SEO – Essentially this means that we will ensure that search engines categorize your website appropriately. After all, if you own a construction company, we don’t want search engines thinking you bake cakes. {This is included in all SEO packages, but we must mention it anyway}
-
Keyword Research – Do you write whole paragraphs into Google to find what you are after? Your customers probably don’t either. We will discover the keyword searches that your customers are using, and leverage them to drive customers to you
-
Content Optimization – Page by page, we will optimize your site with best practice to make you as visible to customers and, combined with our marketing programs, entice them in
Regardless of the business you are involved in, you NEED SEO services. As almost all of our team members own their own business, we understand better than most how challenging growing a business can be. However, as we have grown our own businesses we are uniquely positioned to grow yours. Consider us “By Business, For Business”.
One of the greatest challenges to business is the saturated marketplace, which as you know is highly competitive. Growth in such a saturated market depends on being visible on search engines; such as Google. Customers use these search engines to find businesses that suit their needs, and if they can’t see you then your company then you will find yourself in a difficult spot. Furthermore, being found online provides further credibility in this digital world. In days gone, if you did not have a brick and mortar place of business then customers would not trust you, however now we are seeing the opposite.
If your customers can find you, you will find success. Let us bring you that success!
RETAINERS Vs PROJECT
When discussing marketing services, a frequent argument is which model to hire a marketing firm under, retainer or per-project, and which is unlimitedly better (read: cheaper). So, which is best? What even is the difference?
A retainer system involves you (the business) paying the marketing firm a recurring fee. This could be weekly, monthly, annually, or what ever the case may be, and this could be for a set period of time, or the time period could be left open. This is similar, to a degree, to when you hire an employee, where you pay that person a salary (read: retainer) in return for their services.
The main difference when 'hiring' an agency is that you gain access to a team rather than an individual. This team then undertakes the general marketing tasks required by your company, as would an employee (but again, this is a team and not one person), or otherwise stated in an agreement. This could include, for example, developing marketing campaigns, running advertisements, product development, or any other ad-hoc marketing related activities as they arise.
A per-project arrangement on the other hand, works in the opposite fashion. In this arrangement, a business (you), approaches a marketing firm (us) to undertake a very specific activity, once. This could be anything, such as you need us to make an advertising campaign for you, or you need a photographer to go out somewhere for a photoshoot.
A per-project arrangement is very much a short-term arrangement, typically for a one off activity or a short collection of activities.
In the most simple terms:
Retainer = Multiple activities over time
Per-Project = Single activity or few activities, once.
So, which is going to be best for you?
This simply comes down to what you need, and how long you are going to have use for that service. It would not make sense, for example, for you to engage in an annual marketing services retainer when all your business needs is a single advertising campaign. On the flip side of that, is you are going to be booking multiple projects every month, or working on longer term projects, a retainer agreement is going to be more financially viable than ordering project after project. So, think about where you are going and determine 'retainer' or 'project' based on that.
If you are not sure, you can always reach out to us and we can help you figure that out; it is our job to help you, not help rip you off.